Effective Online Marketing Your home will be featured on all of our Buyer Generating websites as well as over 100 additional online searching sites. With more than 85% of buyers going to online first when looking for their next home, this is the first place we prioritize to make the strongest impression. The Right Exposure At Erin Catron & Company we don’t just put your home in the MLS, put a sign up and hope it sells. We have a database of thousands of active buyers that we reverse market your home to along with featuring it on our many websites. Pricing your home to sell, we put together a custom marketing plan with an effective pricing strategy. A home that is priced right frequently generates competing offers and can bring up the price of your home.